Rentrak Corporation’s President Kenneth Papagan will be a panelist at the Digital Hollywood Spring Conference and speak on Advertising Accountability.
The company specializes in industry-advancing media measurement and research, content measurement, analytical services and more to the entertainment industry. They are backed by 20 years of industry experience and the information that will come from Rentrak’s president will be vital and useful to the industry people.
The topic on which Rentark Corporation President will speak is advertising accountability. Currently entire world is going crazy with numerous ads flooding the print, television, radio, outdoor and the online media. The question is how much accountability do ad makers take of the ads they make, are the results measurable or do they help in measuring how the ads triggered sales? The digital media is being preferred a lot when it comes to accountability as every page view, click, visit etc gets registered. There is analytics, online fraud detection and much more that adds a lot of value to the online advertising arena. Mr Rentark will throw light on such aspects.
The world is evolving fast and so is the digital media, the Digital Hollywood Spring Conference will be a collective gathering of brilliant minds who aim at taking the digital technology way ahead.
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